1.5 Transforming the Nature of Commerce
Vision: Any company can be easily reached by its customers, regardless of location. It can receive immediate customer feedback, and rapidly adjust marketing strategies, prices, or product inventories based on that feedback. Consumers can shop for the best products, services, and prices from the convenience of their hotel room, home, or office. Electronic purchases can be made securely and with total privacy, providing suppliers and retailers with immediate access to cash generated by sales and consumers with automated statements detailing spending and purchases that allow for improved personal financial management.